A tractor has in it a bit of both the mythical and primitive. Its image brings to mind land and agriculture: maybe man’s first task. An orchard in Spain, a golf course in the USA, a park in big German city, a Norwegian forest or a row of grapes in New Zealand can be blanketed together by an Antonio Carraro tractor because the use of these multifunctional tractors in specialised agriculture has increased dramatically. From its beginnings right up to today Antonio Carraro has known how to conquer a whole host of niche markets which together make up a large global market.
Continuing to work on research and innovation, with a range of products in continual evolution, the company is ready to face the challenges of the future by following, as always, the road leading in a different direction.
1910-1960 - Giovanni Carraro: the Pioneer
At the young age of 20, in year 1910, Giovanni Carraro builds the first multipurpose agricultural machine. In brief he develops his smith workshop into an industrial plant which manufactures sowing machines and, afterwards, traditional tractors. In 1960 Antonio, the youngest of his six sons, founds the company "Antonio Carraro di Giovanni": the first single-axle tractor “Scarabeo” is developed.
1960-1990 - The growth
Antonio Carraro opts for a niche production of tractors, from 20 to 100 hp, with four driving wheels. In short it becomes the sector leader as the number of models increases. Strength point of the company is the R&D (Research and Development) department, source of projects to develop innovative and original products from 1979.
1990-2000 - A mature company
Thanks to the experience and the heritage of technical solutions which the firm has acquired in time, Antonio Carraro increases its market niches from specialized agriculture to civil sector. The “Groundcare” division is developed: it is a range of professional machines dedicated to green maintenance, roadways, urban cleaning.
2000-today - The Antonio Carraro style
After a phase of internal restructuring with the help of Porsche Consulting the company is ready to take on new challenges in the worldwide market. The keyword is “kaizen”, continuous improvement of all activities. Every single detail and opportunity for the company can be developed in favour of the end-user.
Antonio Carraro S.p.a. offers you products from these product groups:
- Construction machinery and equipment (777)
- Maintenance machinery and equipment (680)
- Playgrounds, leisure grounds, sports grounds (339)
- Construction, maintenance and management of golf courses (267)
- Specialist sectors (470)