gardening. landscaping. greendesign.

12 - 15 September 2018 // Nuremberg, Germany

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Drève Richelle 167

1410 Waterloo


Phone: +32(0)2.3716811

Fax: +32(0)2.3716900

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Other exhibitors (1)

Products of BOBCAT (5)

MT55 Mini Tracked Loaders

LOGO_MT55 Mini Tracked Loaders



TL360 Telescopic handler

LOGO_TL360 Telescopic handler

E32 Compact Excavator

LOGO_E32 Compact Excavator

S510 Skid-steer loader

LOGO_S510 Skid-steer loader

How the Bobcat Brand Was Born

Once the skid-steer concept was finalized, with a growing number of customers finding myriad uses for the machine, the company sought to build upon the unique features of the new machine. With a new name, a new logo, and a new paint scheme, the Melroe loader assumed a new identity - one that would become the icon of a success story.

The marketers began to consider how the machine should be positioned. From fertilizer plants and dairy barns, two emerging markets for the loader, the creators came up with a white paint scheme that was linked to the concepts of cleanliness and sterilization.

To find out the best and most unique name they called for a dictionary and started looking up animal names - lion, tiger, cougar, panther, and finally, bobcat. The definition in that particular dictionary described the bobcat as "tough, quick, and agile." – Bingo: the Bobcat brand was born.  

The Changing Face of the Bobcat logo

Throughout its history, Bobcat Company has undergone many transformations: in owners, in products, and in its own graphic identity. The oldest Melroe oval logo dates from the 1960s, the most recent Bobcat logo and name from the past 5 years.

BOBCAT offers you products from these product groups:

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Hall 7 / 7-336

Doosan Benelux S.A.

Direct Exhibitor

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