Mass production of Steyr tractors was started in 1947. Since then Steyr has been the leader in this sector in Austria and has thus had an extensive influence on local agriculture. The first Steyr pick-up trailer and, as a pioneering technical achievement, the first Steyr 4-wheel drive tractor were introduced in the 1960s.
The red-white-red design
which has now become the company's trademark, was created in conjunction with the Plus series in 1967. The 80 series and particularly the current models of the STEYR M900, M9000, 9100 and CVT series demonstrate how consistently Steyr adapts its products as well as its development and production cycle to the more and more rapidly changing market conditions.
The export rate is around 60 percent. The major foreign markets include Germany, Switzerland, Italy, France and the Benelux states. Furthermore, the Scandinavian countries, Great Britain and the east European states are gaining importance as new markets. A total of 15 different tractor models of the Steyr brand are produced in St. Valentin.
The St. Valentin location
The St. Valentin location is the European development centre for worldwide demand for tractors between 40 and 170 hp. St. Valentin is also the centre for national sales and marketing as well as product training for the German-speaking markets.
Quality proves itself as success strategy
At this location with its rich tradition tractors are produced for the so-called premium segment, which accounts for around 20 percent of the market in Europe. Steyr places targeted emphasis on quality. High-tech in the areas of transmission, comfort and application electronics, diverse options and individual production are the focal points of the company's positioning in the markets.
The CVT series is a typical example of this with electronic tractor management and continuously variable transmission, with which Steyr has caused a great international sensation and for which it has been awarded numerous prizes.
In the past two years the company invested around 6.9 million Euro in St. Valentin. Development expenditures have also increased considerably in recent years, reaching a level of several million Euro.
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