The digital natives, born from 1997 onwards, are conquering the labor market in the junior segment. Also known as Generation Z, young people have different needs and expectations of their work than previous generations. Flexibility, sustainability and meaningfulness are particularly important to them. And this is precisely where the potential for the landscaping industry lies: Generation Z can revolutionize the industry if we succeed in attracting them to the diverse and attractive tasks in gardening and landscaping.

In this interview, we talk to an expert about how companies can attract, motivate and retain Generation Z specialists. We shed light on the needs and expectations of this generation and provide specific recommendations for action.