Prof. Dr. Heiko Meinen: Osnabrück University of Applied Sciences, Faculty of Agricultural Sciences and Landscape Architecture. Chair of “Business Administration in Construction”. Published the volume “Nachhaltigskeitsmarketing im Garten- und Landschaftsbau” with O. Meyer and M. Halbmeier at Patzer Verlag in 2021. He summarizes his practice-oriented research results on sustainability in gardening and landscaping. This also includes a study on the market potential of sustainable luxury goods and services in gardening and landscaping.