GEEL ABOUT USAbout roots, idea generators andthe really big stepsWhen Gerhard Ellmauer started selling the first quick coupler system as a one-man business in mid2001, the really big steps that would make GEEL the specialist in quick coupler systems and attachments it is today were still to come. It has been an exciting journey, characterised by close partnerships, a strong will to succeed and a love for the product.The will to do betterAfter the existing attachments on the market failed to satisfythe entrepreneur, Gerhard Ellmauer quickly set up his owncompany to do things betterfor the product. The question soon arose: How do you develop the best products for very complex customer needs?By listening carefully.Product development at GEEL still ...